2022-2024
During my time at REFY, as the sole product designer, I was responsible for the research, development, and production of numerous products such as Lip Blush, Brow Tint, Signature Bag, Compact Mirror, and many upcoming releases. These products received considerable positive feedback upon launch, significantly expanding REFY's product line and reaching a wider consumer base.
UNDERSTANDING BRAND POSITIONING
During my time at REFY, I was involved in a broad spectrum of product design, ranging from designing core product containers to creating daily care accessories. This role marked a distinct transition from my freelance work, given REFY's well-established brand identity and loyal customer base.
Initially, I dedicated myself to gaining an in-depth understanding of REFY's branding elements. This foundational knowledge enabled me to effectively blend diverse design concepts with REFY's visual identity, enhancing the brand's positioning and distinctiveness. Moreover, my designs played a crucial role in broadening and enriching REFY's visual appeal and brand narrative
DESIGN STRATEGY
PRODUCT
NEW COMPONENT CONCEPT RENDERINGS - designed by Chandler
At REFY, every new product starts with detailed market research. The product development team uses a comprehensive approach to ensure that our products are innovative and make daily routines more efficient.
As a designer, my focus is distinct from colleagues who deal with formulas and ingredients. I design the product's packaging and structure. This task includes carefully analyzing competing products, thoroughly understanding user experiences, and utilizing advanced manufacturing techniques from our suppliers. All these efforts are aimed at laying a strong foundation for my design ideas.
NEW PRODUCT CONCEPT - designed by Chandler
During the actual design phase, I typically create several different product concepts as per requirements. Depending on the timeline and specific project needs, I choose various representation techniques like Photoshop, 3D modeling, and scene rendering. Additionally, for internal company presentations, I create physical models to help colleagues better understand the product's dimensions and feel. Following this, the manager decides on a specific direction based on various inputs to refine the details further.
NEW PRODUCT CONCEPT - designed by Chandler
After establishing the project direction, my work primarily involves discussions with suppliers about the product's functionality. Thanks to my language skills and cultural background, I can accurately and appropriately convey diverse ideas between the company and Far East suppliers. This greatly enhances communication efficiency and significantly strengthens the relationship between the company and its suppliers.
SIGNATURE BAG - image from internet
PRODUCT GALLERY
NEW PRODUCT CONCEPT - designed by Chandler
REFY PRODUCT - image from internet
NEW PRODUCT CONCEPT - designed by Chandler
/ RESEARCH
/ DEFINE
/ DESIGN & SAMPLING
/ PRODUCTION
NEW PRODUCT CONCEPT - designed by Chandler
In the product development process, each step follows a clear timeline, typically divided into four phases on the left. To mitigate unforeseen circumstances disrupting the launch schedule, we usually have multiple contingency designs.
NEW PRODUCT CONCEPT - designed by Chandler & Supplier design team
SIGNATURE BAG CONCEPT - designed by Chandler
FROM DESIGN TO PRODUCTION
NEW PRODUCT CONCEPT - designed by Chandler
NEW PRODUCT CONCEPT - designed by Chandler
NEW PRODUCT CONCEPT - designed by Chandler
NEW PRODUCT CONCEPT - designed by Chandler
NEW PRODUCT CONCEPT - designed by Chandler
NEW PRODUCT CONCEPT - designed by Chandler
COMPACT MIRROR - designed by Chandler, image from the internet
COMPACT MIRROR CONCEPT - designed by Chandler