ARTWORK GUIDEBOOK CREATION
2022-2024
PACKAGING
REFY RED COLLECTION & COMPACT MIRROR - image from internet
I was in charge of producing all product packaging, from the UK version to the US and the Middle East. Working closely with the compliance team and leveraging my understanding of REFY's brand visuals, I helped launch numerous exquisite packaging templates to adapt to different regional releases. This contributed to REFY's gradual emergence as a global brand.
DESIGNING PRODUCT PACKAGING WITH ATTENTION TO DETAIL AND BRAND CONSISTENCY
NEW COLLECTION BOX CONCEPT - designed by Chandler
My role also included creating designs for PR products. The focus of packaging and PR might be on different audiences, but the main goal is similar: using the product and its packaging to make the brand stick in the minds of consumers, creating memorable experiences that reinforce the brand's image.
REFY PACKAGING - image from internet
When I first joined REFY, although the brand's packaging style was already established, there were many details that needed refinement. As the first designer to join the team, I noticed several inconsistencies in previous packaging, like varying font sizes, incorrect logo proportions, and excessive spacing. These issues stemmed from the lack of a standardized brand artwork guidebook. After familiarizing myself with the packaging of all existing products, I began creating the REFY Artwork Bible to address these inconsistencies.
REFY PACKAGING - image from internet
LIP GLOSS METAL BOX - image from internet
By establishing standards for font usage, element sizing and arrangement, as well as spacing, I successfully completed REFY's brand packaging guidebook. I then shared it with the entire team to familiarize them with our packaging standards. The guidebook underwent multiple revisions to meet the compliance needs of different global markets, incorporating the specific requirements of the EU, UK, and US. With this artwork guidebook in place, our team's efficiency in designing and producing packaging significantly improved, smoothly facilitating the brand's entry into various regional markets.
In actual packaging projects at REFY, the use of creativity is more restrained compared to other types of projects, but there is a heightened focus on detail control. We meticulously compare the visual impact of new packaging alongside existing products on shelves. This involves using paper models to determine the optimal size for the logo and placement of various compliance texts. Once every detail has been thoroughly considered, we proceed to contact suppliers to produce samples.
REFY STAND IN SELFRIDGES - image from internet
REFY PACKAGING - image from internet
LIP PR BOX CONCEPT - designed by Chandler
LIP GLOSS METAL BOX CONCEPT - designed by Chandler
BROW TINT PR BOX CONCEPT - designed by Chandler
LIP PR BOX CONCEPT - designed by Chandler
REFY RED COLLECTION - designed by Chandler, image from internet
RED COLLECTION BOX- designed by Chandler, image from internet
CRAFTED UNIQUE PACKAGING ARTWORK TAILORED TO VARIOUS REGIONS
COLLABORATING WITH MARKETING TO CRAFT UNIQUE PR PRODUCTS FOR SUCCESSFUL LAUNCHES
During the design of PR products at REFY, we place greater emphasis on creative execution, starting from the product itself to determine a fitting theme for development. I have been involved in designing PR items such as LIP PR, Brow Tint PR, Lip Blush PR, Lip Blur PR, among others.
LIP BLUSH PR BOX CONCEPT - designed by Chandler
LIP BLUSH PR BOX - image from internet