INTERIOR & RETAIL

2022-2024

REFY STAND IN SELFRIDGES LONDON - design by Chandler, image from internet

As a designer, my responsibilities also included retail and display design. Collaborating with various internal departments and coordinating with retailers, I completed numerous iconic REFY stands, aiding in the expansion of REFY in Selfridges London and Sephora US and increasing the brand's offline recognition.

DESIGN FOR SELFRIDGES LONGON

I was in charge of designing multiple displays and pop-up shops for REFY at Selfridges. These projects required extensive communication with retail partners, all aiming to let consumers experience REFY's brand allure through a space. As a designer, after receiving the theme from the marketing team, I contemplated the synergy between the product theme and the space, creating prototypes that best suited the physical setting at the time.

REFY STAND CONCEPT - design by Chandler

REFY STAND EARLY STAGE CONCEPT - design by Chandler

Additionally, I conceptualized designs for REFY's pop-up shops in various regions. Unlike retail design, designing a pop-up shop is more akin to creating the interior of a gallery. I expanded on certain definitive keywords such as marble, metal, black and white, and projection, crafting a unique artistic space that embodies REFY's distinct essence.

REFY STAND IN SELFRIDGES LONDON - design by Chandler, image from internet

REFY STAND CONCEPT - design by Chandler

REFY STAND EARLY STAGE CONCEPT - design by Chandler

DESIGN FOR POP UP SHOP

REFY LONDON POP-UP SHOP - video from the internet

REFY STAND IN SELFRIDGES LONDON - design by Chandler, image from internet

REFY STAND EARLY STAGE CONCEPT - design by Chandler

Due to the complexity of retail design, my primary task was to synthesize ideas from various stakeholders, visualize them through my design skills, and then continually refine the designs based on feedback until a balance between creativity and feasibility was achieved. My involvement in these projects significantly contributed to REFY's success at Selfridges London and Sephora US.

REFY STAND CONCEPT - design by Chandler

REFY POP UP SHOP CONCEPT - design by Chandler

REFY POP UP SHOP CONCEPT - design by Chandler

The pop-up shop events received widespread acclaim from REFY's audience. We extensively incorporated REFY's brand elements into the entire store design, creating an immensely attractive and distinctive experience. Moreover, the shops garnered high levels of engagement and conversation on social platforms like Instagram and TikTok.